Concepts

Why meridian-tools exists — Google Meridian is the modelling engine. meridian-tools is the workflow layer around that engine. It makes a Meridian modelling project easier to review, rerun, compare, hand over, and refresh without forking or modifying Meridian.

Adoption brief for agency teams — This page is the short version for teams deciding whether to use meridian-tools around Google Meridian.

Architecture — meridian-tools is a companion package designed for agency teams that use Google Meridian as their client-facing MMM (Marketing Mix Modelling) engine. It provides a stricter, more reproducible workflow around Meridian without forking the upstream library.

Design decisions — This document records the key design decisions in meridian-tools and the reasoning behind them. It is intended for maintainers and contributors who need to understand why things are built the way they are.

Meridian integration — This document describes how meridian-tools integrates with Google Meridian, the boundaries of that integration, and the risks associated with different coupling levels.

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